Best-in-class data you can trust, inspect, and own.
Every data source in your stack, ingested automatically, joined by dbt models built to ecommerce best practice, and validated daily with hundreds of automated tests. The single source of truth your entire growth system runs on.
Included in all retainer plans. The data layer and dashboard suite are part of every engagement, not an add-on.
Unified Data Layer
BigQuery · Transparent & Owned · AI Ready
Unified Data Layer
All your sources in one clean, tested BigQuery warehouse you own.
dbt transform + test
BigQuery
Owned warehouse
Built for ecommerce, from the ground up.
100+ dbt Models
Orders, customers, channels, cohorts, and profitability all pre-built and analysis-ready. Customised to your metric definitions.
Hundreds of Automated Tests
Missing orders, revenue mismatches, date gaps, and attribution inconsistencies caught before they reach a dashboard.
You Own It
Hosted in your own Google BigQuery project. Fully transparent, fully inspectable. No black-box logic, no lock-in.
Daily Refreshes
All sources updated daily. Alerts fired to Slack if something breaks before you see it.
Standard integrations
Every report you need, built for your business.
A full Looker Studio dashboard suite tailored to your metric definitions, your brand, and your growth model. Daily triage, weekly summaries, and a single view of the business your entire team can read from.
Daily and weekly Slack insights are also pushed to your workspace automatically, so the team stays on top of performance without opening a dashboard.
Revenue
£48.2k
+12%
Orders
412
+8%
CAC
£24.10
-6%
Daily Revenue vs. Forecast
Dashboard Suite
Full reporting for performance vs budget, new customers, retention, LTV, and unit economics.
Business Overview
Daily revenue, orders, conversion rates, and contribution margins (CM1–CM3). New vs. returning customers and CAC.
Health Monitoring
Statistical anomaly detection across 12 weeks of same-weekday history. Four-tier classification flags what actually needs attention.
Channel Performance
Meta, Google, and TikTok deep dives with CAC, spend efficiency, creative diversity, and ad fatigue tracking.
LTV & Retention
Cohort-based LTV by acquisition channel, product, and geography. CAC payback periods and retention curves.
Profitability
Product-level COGS, fulfilment, and payment processing. Three contribution margin levels for true unit economics.
Attribution
Cross-channel attribution combining GA4, UTM tracking, post-purchase surveys, and cross-device identity.
One data layer. Three ways to use it.
The same clean, validated, modelled data underneath — whether you are checking a dashboard, running a query, or asking a question in Slack.
Looker Studio dashboards with health monitoring
Not just 'conversion rate dropped 15%' but whether that drop is unusual for a Tuesday in March. Statistical anomaly detection with four-tier classification: Urgent, Caution, Opportunity, and No Action.
- Business Overview with daily revenue, orders, and CM1/CM2/CM3
- Health indicators comparing against 12 weeks of same-weekday data
- Marketing performance by channel (Meta, Google, TikTok, Influencer)
- LTV cohorts by acquisition channel, product, and geography
- Creative fatigue tracking with ad production forecasting
- Profitability analysis at product and order level
The platform is the foundation of every retainer.
All plans include the full data layer, all dashboards, AI analyst access, and BigQuery warehouse. The difference is the number of advisory hours per month.
Essentials
3 hrs/month
£759/mo
Platform running with a monthly strategic check-in.
Growth
6 hrs/month
£1,089/mo
Actively working on growth initiatives and analytical projects.
Scale
9 hrs/month
£1,399/mo
Multi-market brands, Amazon-heavy operators, or advanced programmes.
Build on the foundation.
The data layer unlocks every other capability in the Growth System.
Growth Audit
12-month performance deep dive across acquisition, retention, unit economics, and order value.
ExpectationsForecasting
Bottoms-up revenue forecast to CM3 by channel by day, combined with growth model mapping.
MomentumExperimentation
Structured experimentation programme, channel deep-dive audits, and geo-lift testing.
See the data layer in action.
Every engagement starts with a two-week pilot where we build a demo version of the data layer on your data. £299, fully credited against whatever you commit to next.
Book a Call