Practical tools for
data-driven growth.
Frameworks, guides, and free templates from operators who have scaled DTC brands from £2M to £22M GMV.
Meta Ad Fatigue: The Leading Indicator Most Brands Miss Until It's Too Late
By the time CAC moves, it's already too late. Here's how to track creative fatigue as a leading indicator, before it hits your blended numbers.
Less Data, Better Decisions: The 5-Step Metric Audit for Growth Leaders
Most ecommerce operators track 40+ metrics but only 6–7 actually drive decisions. Here's a framework to cut the noise and build a dashboard your brain can actually use.
Why Your Analytics Stack is Failing You (And What to Build Instead)
89% of ecommerce operators experience data fragmentation that forces them back to spreadsheets. The problem isn't the tools — it's that the data foundation is missing.
The Meta Ad Creative Diversity Tracker
Meta's algorithm now controls ad visibility. The one remaining lever you can control is creative diversity. Here's a free tracker to measure and improve it.
The Business Triage Dashboard
Stop spending 45 minutes each morning figuring out if a drop is real. This free dashboard compares today's metrics against 8 weeks of the same day-of-week and tells you what's urgent in under 7 minutes.