Know where the growth opportunities are.
The Growth Audit is the recommended entry point. We install your data foundation, then deliver a comprehensive assessment of your business's growth position over the past 12 months compared with the year prior.
Growth Audit · Performance Review
Performance by Growth Pillar
Acquisition
CAC £24
+12% YoY
Retention
38% Repeat
+6% YoY
Unit Economics
CM2 36%
-2% YoY
Order Value
AOV £68
+9% YoY
Crux Growth Audit · Confidential
Foundational Audit
Comprehensive growth assessment across acquisition, retention, unit economics, and order value. Delivered in 2 weeks.
Five pillars, benchmarked against your prior year.
We review performance against industry benchmarks and identify the opportunities across every major growth lever in your business.
Performance vs Budget
How are we performing versus budget and target? Where are the gaps and what is driving them?
Customer Acquisition
Meta and Google ad performance, website funnel analysis, channel-level efficiency, and acquisition cost trends.
Order Frequency
Retention rates, repurchase behaviour, cohort analysis by channel and product, and frequency trends over time.
Unit Economics
Customer lifetime value, CAC payback periods, contribution margin analysis (CM1/CM2/CM3), and profitability by segment.
Order Value
Product-level and order category performance, average order value trends, bundling and cross-sell effectiveness.
Delivered in two weeks.
Week 1 — Data Infrastructure
We integrate all your sources (Shopify, Meta, Google Ads, GA4, Klaviyo, Recharge, and others), build the dbt models, run automated tests, and populate the BigQuery warehouse. This is the same best-in-class data layer that retainer clients get, built as the engine room that powers the audit.
Week 2 — Audit & Recommendations
Using the clean, modelled data, we produce a comprehensive growth audit across all five pillars. Delivered as a presentation with year-on-year comparisons, data-backed findings, specific recommendations, and prioritised opportunities.
Handover Session
Walkthrough of the audit findings, the underlying data layer, and the opportunities. Discussion of recommended next steps and whether an ongoing retainer makes sense for your business.
Yours to keep, regardless of what comes next.
The data layer we build in week one is yours. You own the BigQuery project. Whether you continue onto a retainer or not, the infrastructure stays in your hands.
- Owned BigQuery data warehouse with 100+ pre-built dbt models
- Year-on-year performance comparisons across all five pillars
- Data-backed findings with specific, prioritised recommendations
- Audit presentation walkthrough session
- Prioritised view of which growth capabilities to install next
Pricing
Includes full data infrastructure build and audit presentation.
This is the only discount offered. Not stackable, not retroactive.
The audit diagnoses which capabilities your growth system needs next, so every sprint that follows is grounded in data rather than intuition. After the audit, the recommended path is a monthly retainer with capability sprints scoped against the audit findings.
Where the Growth Audit leads.
The audit tells you which of these capabilities to focus on first.
Forecasting
Build a bottoms-up forecast and growth model so you know exactly what needs to happen to hit your targets.
MomentumExperimentation
Install the engine that beats the forecast: weekly experimentation and deep-dive channel audits.
ExpectationsGrowth Operations
Install the operating model: ways of working, OKRs, and the meeting cadence to keep the system running.
Ready to understand where the growth is?
Every engagement starts with a Growth Audit. Two weeks, £1,999. A fully built data layer and a clear view of your highest-leverage opportunities.
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